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Reverse Innovation (Govindarajan, Vijay / Trimble, Chris / Nooyi, Indra K. (Vorb.))
Reverse Innovation
Untertitel Create Far from Home, Win Everywhere
Autor Govindarajan, Vijay / Trimble, Chris / Nooyi, Indra K. (Vorb.)
Verlag Ingram Publishers Services
Co-Verlag Harvard Business Review Press (Imprint/Brand)
Sprache Englisch
Einband Fester Einband
Erscheinungsjahr 2012
Seiten 200 S.
Artikelnummer 11570346
ISBN 978-1-4221-5764-0
CHF 39.50
Zusammenfassung
Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first Professor-in-Residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.