The cost and difficulty of introducing new products to the consumer markets leads companies to take better advantage of existing intellectual property. What makes this difficult is that they must do this on a global level. This set aims to help companies gain an advantage in the global market.
With contributions from prestigious lawyers and consultants from around the world, this two-volume set acts as an intellectual property advisor to business professionals and their counsel. It also helps advisors explore and answer intellectual property questions in business transactions in global settings. Supplemented.
