"A very clever management book." - John CleesePraised by Business Week as "invaluable political and psychological profiles of each nationality ... a wonderfully entertaining view of others as well a ourselves" and named a Financial Times Business Book of the Year, Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade.
Now in a fully expanded and updated third edition, this practical guide contains a further fifteen country chapters including all the additional countries - from the Baltics to the Balkans - becoming a members of the European Union, the world's biggest global market.
This major new edition comprehensively covers no fewer than thirty-three different business cultures including non-EU Norway, Switzerland, Russia and America.
Understanding the nature of cultural diversity is one thing-managing it day-to-day is quite another! When doing business internationally, culture shock and sometimes culture clash is unavoidable. John Mole's Mind Your Manners: Managing Business Cultures in the New Global Europe is a comprehensive guide that explores cultural aspects of dozens of individual European countries as they relate to global business. Now in a fully expanded and updated third edition, Mind Your Manners includes every countriy-from the Baltics to the Balkans-applying for membership to the European Union, the world's biggest global market, and many others."
We do need to increase our understanding of each other's cultures - fast. So buy this book and keep it in your briefcase.
