What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.

Praise for Insight Selling

"Wow! Even your most experienced strategic sellers will sharpen their game with these insights. RAIN Group's research and application to real-life situations will educate your team on how to inspire buyers with possibilities and demonstrate the value add for your offerings like never before."
-Sandy Miller, Partner, Strategic Accounts, Aon Hewitt

"While solutions selling isn't dead, it is now just the price of admission. In this book, Mike and John provide the fundamentals and techniques around advanced 'insight selling' and how you need to become the change agent for the customer to be a true sales winner! After all, in sales the second-place finisher is just the first loser."
-Jim Madson, Vice President of Sales, Tyco SimplexGrinnell

"Professional salespeople a decade ago wouldn't even recognize the landscape, challenges, and skill sets required today. This content is essential for contemporary sellers."
-Peter Ostrow, Vice President and Research Group Director, Customer Management, Aberdeen Group

"The recipe for growth today is dramatically different than just a few years ago, yet many sellers have failed to adapt. For those aspiring to elevate their game, you've picked up the right playbook."
-Richard Tober, Senior Vice President, Capgemini

"Few sales books are destined to become classics that will make a real difference in the world of selling. This one will join that rare club that will stand the test of time."
-Gord Smith, Partner, Hitachi Solutions