`Genosko's book addresses "the semiotic problem" in Baudrillard's work and provides a discussion of its development in relation to semiology, structuralism and poststructuralism .. interesting and informative.' - B Smart, Auckland University

This book relates Baudrillard's work to contemporary social r4248y. The author traces the connections between Baudrillard's work and Marx and Marxism; Lefebvre and structuralist method; the works of Saussure, Bataille, Barthes, Foucault, Mauss, Peirce, McLuhan and the Prague School. The result is an authoritative and stimulating account of Baudrillard and modern social theory.