Emphasises a different approach to addressing environmental problems. It is aimed at general and more specialised readers interested in environmental policy, as well as academic readers in the areas of environmental science, economics, policy and management.

How can the Earth become fully industrialised without overwhelming natural systems? This is a book for those who wish to participate more effectively in today's attempts to implement appropriate strategies. The reader will more deeply understand: recycling - after learning what happens to lead and cadmium in consumer products; solar energy - after exploring a future based on biomass energy; chemicals in agriculture - after being introduced to ecotoxicology and the global nitrogen cycle; industrial innovation - after reading eye-witness accounts of new design principles and management practices on the shop floor; international cooperation - after confronting conflicting perspectives of authors from several countries. The goal is to empower the citizen activist, the scholar looking for new challenges, the business leader determined to move beyond slogans in achieving the greening of industry, and the educated person everywhere who finds these issues too important to be left to others.