* Draws on up-to-date empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services.
* Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
SMEs (small and medium sized enterprises) comprise 99% of all businesses in the UK, account for 55% of non-governmental jobs and provide 51% of the national turnover. Competitive Advantage in SMEs, Organising for Innovation and Change draws on the experience of staff at Manchester Metropolitan University, focusing on how smaller firms can improve company performance to create and sustain long-term competitive advantage.
The book draws on up-to-date empirical data and the latest research to illustrate ways in which SMEs can become:
* More innovative by introducing new products and services
* More effective through better use of information technology
* More efficient by broadening management skills and knowledge
Competitive Advantage in SMEs, Organising for Innovation and Change has been written for final year undergraduate students and postgraduate students studying small business management. It will also be a valuable resource for those already owning and managing small firms.
