Quick Response Manufacturing is a way of implementing and achieving a competitive strategy based on speed. Quick Response Manufacturing (QRM) is an expansion of time-based competition (TBC) strategies which use speed for a competitive advantage.
"Rajan Suri's principles of Quick Response Manufacturing are easy to grasp and powerfully effective. They allowed us to reduce elapsed manufacturing time from 23 days to 7 days and work-in-process by 41 percent." - Charles J. Monante, President, Converter Concepts, Inc., JUNE 2004 "Dr. Rajan Suri explains Quick Response Manufacturing (QRM) in easy to understand terms: why it is necessary, its benefits, and how to implement it. At John Deere, we are using the QRM philosophy and tools to train our employees and our supply base. QRM has enabled us to implement changes that improve customer response time and take millions of dollars out of our supply chain." - Bill Butterfield, Supplier Development Process Owner, Deere and Company, JUNE 2004