The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
A fascinating journey behind the luxury phenomenon that is shaping mass consumption in Asia. Filled with actionable insight for all marketers. Read it for pleasure and profit!