JOE VITALE is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. He was featured in the bestselling film, The Secret, and is also the author of Life's Missing Instruction Manual, The E-Code, There's a Customer Born Every Minute, Zero Limits, and The Key, all from Wiley. For more information, see www.joevitale.com