Born in 1968, Giovanni Simeone grew up to study photography in Milan, Italy. In the early nineties he worked in Germany for a photo agency and traveled for almost three years around the world before moving to Paris to start shooting as an exclusively contracted photographer for "Le Figaro"magazine, producing more than fifty stories for that publication. After this incredible experience, Giovanni founded his photo agency, Simephoto (www.simephoto.com), driving a group of 50 of among the best landscape and travel photographers in Europe. Giovanni's portfolio includes clients such as "The National Geographic Traveler," "Le Figaro," "Outside," "Geo Germany," "Stern," "la Republicca," "The Sunday Times," and "The Guardian." In 2011, Giovanni founded a publishing house (www.simebooks.com) dedicated to creating books with new imagery and new atmospheres. His latest book, "Not Food for Old Men: A Mexican Culinary Adventure," reached the top ten in four different categories on Amazon.com. Giovanni currently lives in Italy and Los Angeles; and just south of the latter he discovered a land where photographers have so far missed out on an ample supply of shooting opportunities: Baja California.