A comprehensive approach to media and communication in developing countries. This book includes an analysis of traditional methods of communications, and an examination of the "new-world information and communication" debate and its meaning to Africa.

Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication-dance, ritual, caste, religious oracles, and more-and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa. For more information, visit www.manigistics.com.