Brigitta Busch works as a senior research fellow at the Institute for Applied Linguistics at Vienna University, Austria. She studied Slavistics and Communication at Klagenfurt University. She also worked from 1992-2002 as an expert for the Council of Europe's Confidence Building Measures Programme in South-Eastern Europe. Her main research interests cover sociolinguistics (multilingualism in media and education), discourse analysis and intercultural communication.

Helen Kelly-Holmes is a Research Scholar in the Department of Languages and Cultural Studies, University of Limerick, Ireland. Her main research interests include intercultural aspects of market and media discourses.