This is a critical analysis of the rhetorical and preaching theories of the 13-century Spanish philosopher and theologian, Ramon Llull. It demonstrates how Llull adapted commonplace ideas of courtly speech and popular sermons in order to create a unitary art of secular and sacred eloquence. This is ... a good book because it cuts Llull down to size, arguing that he was neither a 'singluar genius' not a 'scholastic giant', while bringing out the real individuality of at least some of his theories about rhetoric and speech.