Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.
Presenting a holistic approach to reaching optimal innovation, new product development, and commercialization decisions within an integrated framework of business, market, technology, and resource strategy, this work offers guidance on product portfolio planning and matching technology innovation to market opportunities.
