Uncovers new material concerning David Garrick's ownership and manipulation of the media that will interest readers of theatre history, journalism and media studies, celebrity studies, advertising and social history. It gives the first view of Garrick as media entrepreneur, and quantifies and analyses Garrick's mediation of his own celebrity.

Explores how David Garrick - actor, newspaper proprietor and part-owner of Drury Lane Theatre - mediated his own celebrity.