Five years ago, the global tech giant SAP appeared vulnerable. Its brand suffered from runaway project costs and it seemed preoccupied with its HANA database. Competitors were circling around its core applications business. This volume catalogs a significant, on-going turnaround. The existential threat has passed, and SAP is poised to lead again. Will it rise to the challenge and assume its mantle of Manifest Destiny, like the U.S. did during its western expansion in the 1800s? So many new markets to conquer. Thirty-five case studies, across more than 20 industries and 10 countries, showcase a spectrum of SAP customer strategies: Some are moving to S/4HANA and C/4HANA, while others are trying out Leonardo machine learning and IoT projects. Some are developing new capabilities with SAP's cloud platform and others are implementing acquired cloud products like SuccessFactors. However, many customers continue to diversify away from SAP products, given a series of "unforced errors" the vendor continues to make. Part industry analysis and part strategy manual, this book is a must-read for anyone with interest in SAP or its competitors—as customer, employee, partner or investor.