At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises.
A more inspired approach to business growth
Business Genius helps you drive more profitable, sustainable growth in today's crowded and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.
From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of Proctor & Gamble and the phenomenon of Umpqua Bank - the book captures the best insights from around the world, and a new agenda for today's business.
Seeing things differently is the foundation of genius. Business Genius will help you explore the best opportunities in established and emerging markets, to innovate concepts and markets rather than just developing products, and to make change happen that energises your people and engages your customers. Most importantly, it will help you turn your ideas into practical action and profitable impact.
Genius = intelligence + imagination = extraordinary results
Inspired by the secrets of market leaders around the world: Apple, Bang & Olufsen, FC Barcelona, Berkshire Hathaway, Chupa Chups, Cirque du Soleil, Disney, FedEx, Ferrari, GE, Green & Blacks, Gucci, Haier, Li & Fung, 3M, Marks & Spencer, Natura, Net a Porter, News Corporation, Nike, Porsche, Second Life, Shanghai Tang, Stella Artois, Tate Modern, Tchibo, Zara...and more.
Peter Fisk is a highly experienced business strategist, advisor to business leaders worldwide, an inspirational speaker and a business entrepreneur. He is author of the bestselling Marketing Genius, also available from Capstone.
