Patterns in data are often used as evidence, but how can you tell if that evidence is worth believing? The Phantom Pattern Problem helps readers avoid being duped by data, tricked into worthless investing strategies, or scared out of getting vaccinations. Becoming a sceptical consumer of data is important in this age of Big Data. ...a worthwhile and enjoyable read, and so I happily recommend the book to anyone interested in the epistemological issues raised by Big Data.