It didn t take long for Barack Obama to make his mark as the biggest political star to ever occupy the White House "An enjoyable and keen inquiry into how presidents play the celebrity card and the consequences of failing to do so." -Library Journal "Ken Walsh brings his keen eye to one of the defining aspects of the modern presidency. In this entertaining and informative book, Walsh provides a fascinating look at the ways in which celebrity culture has shaped presidential politics in recent decades. The book is sure to contribute to debates about the future of the White House and the health of American democracy." -Julian E. Zelizer, author of The Fierce Urgency of Now: Lyndon Johnson, Congress, and the Battle for the Great Society