The Human Sales Factor is a peek under the hood of Lance Tyson's proven, predictable, scalable process-designed for sales leaders and their teams-yet still approachable and applicable for the person who just wants to open doors, win time off people's calendars, and increase the chances of getting anything they want or need.

“We often have little control over the product we sell, or the people to whom we sell it. But Lance Tyson reminds us that we have control over the seller – ourselves. In his concisely entertaining The Human Sales Factor, we learn how to make ourselves vastly more successful at the essential skills that drive business—our ability to connect and persuade.”—General Stanley McChrystal, U.S. Army (Retired), New York Times Best Selling Author of Team of Teams

"This book will absolutely change the way you sell and connect with your clients - not through fake gimmicks to trick people into believing something you don't believe in yourself, but through a curation of the enthusiasm, credibility, and reason you already possess for a product or service you're passionate about! Lance's brilliant writing and stories will keep you learning new skills on every page. Read this book and change the course of your career and company for good!"—Marshall Goldsmith is the New York Times #1 Best Selling author of Triggers, Mojo, and What Got You Here Won’t Get You There.

"Success begins with the stories that matter most:  the ones we tell ourselves. In this book, Lance Tyson shows how to change the outcome of our stories by leveraging our humanness—our inherent powers of persuasion and influence. This brilliant blueprint for personal and professional success contains riveting anecdotes and eye-opening studies that demonstrate just how powerful our human connections are. If you're looking to increase your odds of persuasion and close the deal, this book is a must read."—Karen Mangia, Vice President, Salesforce, and Four-Time Author