Gerbera (Gerbera jamesonii Hook.) is one among the popular cut flowers, out valuing all utilities through its magnificent beauty, bewitching colours, exquisite shapes and sizes and easy availability throughout the year. Gerbera ranks fifth in both domestic and global cut flower trade. Besides, nutritional management, use of soil amendments in the form of bio fertilizers and foliar spray of growth stimulating chemicals and organic substances can enhance the growth of the plants and flower yield. Postharvest life is an important parameter determining the marketability of cut flower as they are generally highly perishable. Nearly, 30-50 per cent losses of cut flowers occur due to improper postharvest handling during entire market chain. The vase life of gerbera is limited due to petal wilting, premature senescence, stem plugging, stem breaking and scape bending. As, the nutritional and postharvest aspects plays vital role in determining the quantity and quality of the flower, an endeavor has been made to emphasis on these aspects to increase the yield and to enhance the postharvest physiology and vase life of gerbera.