Today, the society is demanding from the industries to perform Corporate Social Responsibility (CSR) activities and show their responsibility by contributing and developing sustainable businesses. Especially for the agribusinesses, linked with many scandals concerning food and beverage production, it is crucial to work strategically with CSR, for example, by using ethical guidelines, such as codes of conduct (CoC). Stakeholders want to be sure that companies using ethical CoC are accountable, showing concerns for their employees and providing safety at work, avoiding corruption, and protecting the environment. These codes represent corporate efforts of the companies to communicate proactively and properly in order to show their accountability and gain legitimacy and reputation among key stakeholders.