The steps to create a positive personal brand and reputation management are illustrated with examples, activities, and case studies to empower you to tell the story of who you are and what you stand for -and jumpstart your career success.
Lida Citroën is an award-winning executive branding and reputation management specialist based in Englewood, Colorado. A TEDx, Talks at Google, and keynote speaker, instructor on LinkedIn Learning, and consultant to global business leaders, executives, entrepreneurs and military veterans, Citroën helps individuals enhance their position and reputation in complex strategic markets.She is the author of Control The Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation (Kogan Page, 2021), Success After Service: How to Take Control of Your Job Search and Career After Military Duty (Kogan Page, 2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees (Palisades Publishing 2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition (Palisades Publishing, 2014).
