Rich/Jones/Myers' FINANCIAL ACCOUNTING, 6th Edition, gives you the tools you need succeed and allows you to gain a clear understanding of the important relationships between accounting, financial statements and business decisions. Fundamental concepts are uniquely embedded in the greater context of reading, emphasizing the skill of reading and interpreting a company's annual report. The textbook's distinctive pedagogy guides you through the basics more quickly and independently, and real-world applications prepare you for long-term professional success regardless of your major. The online learning platform CNOWv2 provides key practice opportunities with autograded assignments, detailed feedback, Excel Online activities and a vast video library to help you when you need it most.

"We have been teaching financial accounting for decades. We love it and believe that financial accounting is one of the most important courses in the business curriculum. As it is one of the first business courses students take, we work to share our love and enthusiasm for the material and to show each student that accounting is both exciting and relatable to their current life, as well as to their future-regardless of their major"--