Jim O'Brien is an independent author and scholar, most recently being Visiting Professor at the University of Vic - Central University of Catalonia, Spain. He has published extensively on football, politics and culture in Spain and Argentina, and is co-founder of SPRING (Sport and Politics Research International Network Group). His other research interests include the songs and music of Bob Dylan. He also writes autographical fiction.

Xavier Ginesta is Associate Professor at the University of Vic - Central University of Catalonia, Spain. His main research interests are sport management, communication and politics and sport place branding. He regularly collaborates with different media outlets as an expert in sport and politics. He is a member of the research group TRACTE (Audiovisual Translation, Communication and Territory) at the UVic-UCC and co-founder of the research network SPRING.

Jordi de San Eugenio is Full Professor at the University of Vic - Central University of Catalonia, Spain. His research interests include place branding, public diplomacy, environmental communication and humanistic geography. He is a member of the research group TRACTE (Audiovisual Translation, Communication and Territory) at the UVic-UCC.