Unlock proven investing techniques that cut through hype, avoid costly biases, and make smarter, safer decisions.
Proven Lex playbook: Learn the principles, insights, and hacks used by the members of the Financial Times award-winning Lex team to assess shares, bonds, and whole businesses.
Better returns, fewer mistakes: identify and avoid the cognitive biases that damage performance, and learn to measure your results accurately.
Cut through spin: decode announcements, spot hype, and protect yourself from industry tactics that exploit private investors.
Practical, usable techniques: step-by-step valuation methods, how to pick stocks and trackers, and clearer strategies for ISAs and pension pots.
Credible and accessible: written with wit and clarity by Jonathan Guthrie, former Head of Lex at the FT, with planned access to online calculators.
Jonathan Guthrie wrote The Truth About Investing: Debunking Myths for Better Returns to give everyday savers and investors the confidence and some of the tools professionals use, without the jargon.
As former Head of Lex at the Financial Times, hes seen how myths, marketing, and cognitive biases quietly erode performance. This book is for DIY investors building wealth through DIY investment platforms, ISAs, SIPPs, workplace pension schemes, and wealth manager accounts. defined-contribution scheme members building wealth through ISAs or pensions.
It gives clear, evidence-based guidance. The book will help you to analyse returns accurately properly, and make safer, smarter decisions. Youll learn to separate reality from spin, understand what AI and private equity mean for your portfolio, and why crypto belongs on the sidelines. What sets this book apart is its insider framework from one of the experts behind FTs flagship investment commentary. It focuses on decision quality over hot tips, and practical hacks you can apply immediately.
Accessible, funny and iconoclastic, The Truth About Investing is a candid path to demystified finance and better returns.
The Truth About Investing is your down-to-earth, humorous guide to investing. This book will share the secrets of the well-regarded investment analysis by the Lex team at the Financial Times so you can use it to improve your investing. Written by the Former Head of Lex at the Financial Times, it reveals the principles, insights and hacks so you can: Feel confident knowing how to value companies, pick stocks and funds. Reduce your cognitive errors, analyse your returns and make better, safer returns. Understand the role of psychology and how to avoid common mistakes. This is the book that unkinks your thinking on investments.
