This book breaks conventional boundaries by introducing us to the exciting world of metamarketing, where physical and digital reality are intertwined in an unprecedented customer experience. In this groundbreaking work, Kotler, Kartajaya and Setiawan guide you through the various uses of the cutting-edge technologies that Generation Z and Generation Alpha are fluent in every day and that will define the future of marketing. From artificial intelligence to augmented reality and mixed reality, you will learn how to overcome the challenges and avoid the most common mistakes in this ultra-dynamic environment, and you will learn about real cases of companies around the world that are successfully applying these technological developments.