People have sought community since the dawn of mankind. In her groundbreaking new book Huddle Up: Built on Community, Lucy Schweizer Cook explores the dynamics of the various types of communities we humans join and those that she has built over her years in business. In addition, leaders from a variety of communities from business to charities, share their personal insights, stories, and wisdom to round out this insightful work. "It's important to foster deep connections that drive organic growth and engagement. Learning to harness the power of collaboration to solve problems and innovate together is essential to creating sustainable communities of every kind." No matter what industry you're in or the type or size of the groups you belong to, this book will be an invaluable guide on how to build, grow, and sustain your community and attract members who will become true advocates of your business or organisation. "You might wonder what Penguins have to do with this book. They're fascinating creatures who, for me, represent the thing I've based my personal and life's work on... Community! That's the focus of this book. Penguins inherently demonstrate that it does indeed take a village. We can learn a whole lot from them."