Quite the polar opposite of being a cookbook author, or a food content creator, Emma Petersen qualified as a solicitor in August of 2023. After devoting many years to attaining her quote unquote dream career as a corporate lawyer in the City, it wasn't until she got there that she realised she was slowly losing everything that was most important to her: time for cooking, exercising, seeing family, socialising with friends and sharing my love for food online. She quit and threw herself into growing her social media platforms (which she had run as a 'side hustle' since 2016) and developing her culinary skills.