Psychology Of Persuasion Persuasion is nothing but an action or speech that can influence and bring about a change in his motivation, decision, influence, beliefs or some other physiological change in him. Persuasion is used everywhere for instance this action of persuasion is performed in the business fields to make and convince the employees or a group of employees towards some idea or action by representing a group of reasons, feelings and information. The act of persuasion is often performed for personal gains mostly and is seen widely and common in the fields like election campaigns, shop owners and sales persons and during the trial advocacy. There are two types of persuasion, and they are heuristic persuasion and the second one is systematic persuasion. The heuristic persuasion refers to the action taken to convince other people to change their beliefs and ideas by using emotions as the weapon. Whereas on the other hand systematic persuasion refers to the action taken to convince and force other people to change their attitude and beliefs by using logical reasoning as the weapon.