Uncover the behavioural science tactics behind the success of 17 of the world's leading brands, so you too can learn from the winners and power-up your marketing.

"Pick up this book before your competition does." -Melina Palmer, CEO, The Brainy Business and author
"A smart, witty, and incredibly useful guide." -Ayelet Fishbach, Professor and author
"Ideas and tactics you can put to work immediately." -Jonah Berger, Professor and bestselling author
"They blend vivid storytelling with cutting-edge research." -Tali Sharot, Professor and author

How did the world's best brands get so big?

They had more than great products - they hacked the human mind.

This book reveals their secrets.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here.

And it's not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for - without them ever really knowing why.