Are you ready to dominate your market, accurately project your outcomes, and see returns you can bank on? The B2B Marketing Revolution(TM): A Battle Plan for Guaranteed Outcomes is the playbook that middle-market B2B CEOs and marketing leaders have been waiting for. Backed by a groundbreaking research study of more than 400 middle-market B2B executives, this book offers time-tested best practices, indispensable KPIs for benchmarking, insights on where your dollars are best spent, and, above all, the proven 12 Battles^TM Framework for generating guaranteed marketing outcomes. The B2B Marketing Revolution(TM) is a battle-hardened approach to shaking up the status quo and becoming an outcomes-first marketing leader!