Generative AI (GenAI) is the hottest new area of AI, accelerating innovations affecting all industries and showcasing AI's ability to present human-like language capabilities with large language models (LLMs). This book builds a solid foundation for the technology underlying GenAI Models, LLM, and foundation and reasoning models for the No-Code audience by explaining the models' workings in simple English. It then takes the reader on a journey to find out where there are gaps to innovate. Each chapter outlines the state of research in each topic and invites learners to build on this research to think about ethical implications and balance it with innovation to benefit everyone. The author covers the technological, product, and societal impact of Generative AI to give a comprehensive guide for this important technology. This book will help the data scientist, product manager, and business leader alike because it covers the API economy and critical industries impacted and offers a framework to think about automation and jobs impacted and what competencies are needed to excel in GenAI and offers an in-depth guide to build GenAI products and applications.