This exceptional book opens up a rarely told view of Ferrari: immediate, narrative and close to the places where the brand forged its identity. It begins where the myth was born, in Modena, then moves through the historic locations that shaped Enzo Ferrari's life and work. Behind the wheel of a Ferrari 12Cilindri, the narrator traces the footsteps of the legendary constructor and visionary.
The opulent volume brings together exclusive photographic essays with an artistic sensibility and true reportage. It offers rare insights into the factory in Maranello, where Ferrari's craftsmanship and engineering culture have been refined for generations. An exclusive factory tour shows how tradition and future interlock and how much passion goes into every detail.
The documentation is complemented by conversations with the people shaping Ferrari today: design chief Flavio Manzoni, who continues to evolve the brand's aesthetic, and chief test driver Raffaele De Simone, who channels Enzo Ferrari's philosophy of uncompromising performance into the latest models. Their perspectives make it clear how Ferrari's founding spirit still lives on and carries forward into the future.
The book also turns its gaze to the brand's cultural radiance. Ferrari is not just a racing icon, it has long become a global symbol that influences film, music, art, fashion and lifestyle like few other automotive manufacturers. This multifaceted impact unfolds here in gripping stories and atmospheric snapshots.
The result is not a traditional chronicle but an immersive narrative about identity, craftsmanship, innovation and cultural significance - a book for collectors, enthusiasts and anyone who wants to understand why Ferrari has inspired unbroken desire around the world for eight decades.